Frustrated by her search for a simple, yet sophisticated gown for her 1985 nuptials to film executive Neil Brown, Amsale designed her own wedding dress. Realizing that many women shared her difficulty finding the “right dress”, Amsale launched her business in 1986 as a designer of fine bridal wear for a select clientele. Her designs gained in popularity as more brides began seeking classic dresses with a modern point-of-view. Today she is known for creating timeless and fashionable gowns that combine luxurious fabrics with fine hand-crafted beading, laces, silk flowers and tailored bows to create a strong, yet feminine look. AMSALE brides radiate style and confidence.

Amsale recently launched a line of couture eveningwear. The AMSALE Evening Collection is a natural progression from the classic, yet modern styles of her bridal line and has been featured on the fashion and party pages of Instyle, Harper’s Bazaar, Hello!, Vogue, WWD and W. Amsale’s bridal and evening collections are available at the finest boutiques and specialty retailers nationwide, in Canada and the U.K., and at her Madison Avenue boutique.

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